If you’re running a WordPress website, optimizing it for SEO is easier with the right plugins. While Domain Authority (DA) is based primarily on backlinks, on-page SEO, internal linking, and content optimization all contribute to improving the likelihood of earning high-quality links.
In this guide, we cover the best SEO plugins for WordPress that help improve DA indirectly—by making your content more discoverable, indexable, and trustworthy.
Though DA itself is not calculated from on-page SEO, strong technical foundations and optimized content make your website:
Well-structured content also helps with internal authority distribution—see our Internal Linking Guide to learn more.
By improving on-page optimization and content clarity, Yoast helps your pages rank better and gain more visibility - making them stronger candidates for backlinks.
Best For: Bloggers, content creators, and beginners who want guided SEO improvements.
Rank Math’s built-in schema tools and clean code support enhance crawlability and CTR - both of which increase the potential for earning links from authoritative domains.
Best For: Intermediate to advanced users who want full SEO control.
Better optimization of ecommerce and content pages means improved indexing and visibility, which are essential for attracting quality backlinks.
Best For: Small businesses and WooCommerce store owners.
SEOPress makes it easy to apply technical SEO best practices across large sites, which can support site-wide improvements in crawlability and content performance.
Best For: SEO professionals and agencies managing multiple WordPress sites.
Fixing broken links and improving metadata site-wide enhances your website’s technical health—reducing SEO risks and creating a better experience for both users and bots.
Best For: Teams maintaining large content libraries.
By enhancing how your content appears in search results, schema can increase click-through rates and reduce bounce—both of which support better engagement and linkability.
Refer to Structured Data Still Matters for why schema is essential even in the AI search era.
Best For: Websites looking to boost rich result eligibility and credibility.
Broken links can dilute link equity and damage your site’s authority. Keeping them in check supports both technical SEO and DA stability.
Best For: All WordPress users aiming to maintain a clean link profile.
For fresh content maintenance, refer to How Often Should You Update Your Website.
No plugin can magically raise your Domain Authority. However, the right tools can optimize your site, improve discoverability, and create the structure needed for real backlink growth.
Focus on using plugins as enablers - not shortcuts.
Whether you’re starting from scratch or improving an existing site, our team can help you use the right plugins to strengthen your foundation and support long-term DA growth.
Reach out through our Contact page or explore our tailored SEO Services, and Digital Marketing Services,
For continued guidance, explore our comprehensive Domain Authority Guide or dive into our Blog where WordPress and SEO strategies go hand in hand.