If you are a business owner or marketer, you have likely felt the urge to hit that "Share" button. You write a brilliant post on LinkedIn, and naturally, you want to blast it everywhere. You copy the link, paste it onto Pinterest, and wait for the magic to happen.
But the magic never comes. The engagement is low, the clicks are non-existent, and the image looks blurry or cropped.
Why? Because platforms speak different languages.
Treating LinkedIn and Pinterest as identical billboards is one of the most common mistakes in digital marketing. While both are powerful engines for B2B growth, they function on fundamentally different psychologies. LinkedIn is a News Channel; Pinterest is a Library.
Here is how to stop "lazy sharing" and start strategically repurposing your content to dominate both platforms without doubling your workload.
Before we look at the solution, we need to diagnose the problem. Why shouldn't you just copy-paste your LinkedIn URL to Pinterest (or vice versa)?
LinkedIn thrives on landscape (1.91:1) or square (1:1) images. Pinterest demands vertical (2:3) images. When you share a LinkedIn link to Pinterest, the platform tries to scrape the image. Usually, this results in a tiny, horizontal image sandwiched between black bars. It looks unprofessional, and in the visual-first world of Pinterest, it is invisible to users.
LinkedIn users are in "Connect Mode." They are scrolling for news, industry updates, and networking opportunities. They want to know what is happening today. Pinterest users are in "Discovery Mode." They are planning for the future. They are searching for "How to increase SEO traffic" or "Office design ideas." They don't care about your company award ceremony; they care about the utility you provide.
Both LinkedIn and Pinterest want to keep users on their apps. If you post a Pinterest link on LinkedIn, the LinkedIn algorithm sees an "exit door." It will likely throttle the reach of that post to prevent users from leaving. The goal is to stop thinking about sharing links and start thinking about repurposing assets.
The Goal: Turn your temporary feed updates into a permanent search library.
LinkedIn posts have a short shelf life. After 48 hours, they are buried in the feed, never to be seen again. Pinterest is the opposite—a Pin can drive traffic for months or even years.
Don’t Share the Link: Never use the "Share to Pinterest" button on a LinkedIn post.
Remake the Creative: Take the core concept of your LinkedIn post and open Canva or Photoshop. Resize the design to 1000 x 1500 pixels (Vertical).
Adjust the Headline: Change the headline from social (e.g., "Honored to share our thoughts") to searchable (e.g., "5 SEO Strategies for 2025").
Upload as a Fresh Pin: Upload this new vertical image to Pinterest directly. In the destination link, send them to your website blog post that covers the topic, not back to the LinkedIn post.
Why this works: You are taking a fleeting thought from LinkedIn and filing it into a permanent library on Pinterest where it can be discovered via search for years.
The Goal: Establish thought leadership by showcasing visual authority.
LinkedIn text posts are great, but visual posts stop the scroll. Since Pinterest is purely visual, it is a goldmine of assets that can make you stand out on the professional feed.
Don’t Share the Pin: If you paste a Pinterest link on LinkedIn, users have to click, log in, and wait. They won’t do it.
Download the Image: Take the high-quality graphic you made for Pinterest (like a flywheel diagram or checklist).
Upload Natively: Start a new post on LinkedIn and upload the image file directly (click the "Media" or "Image" icon).
Write a "Business" Context: Instead of asking people to "Save this," write a caption that explains the business value of the diagram.
Start a Conversation: Ask a question in the post. "Do you still use funnels? Why or why not?"
Why this works: You are using the high-quality visuals required by Pinterest to "stop the scroll" on LinkedIn, positioning yourself as an organized, professional thinker.
The asset (the image or the idea) can travel between platforms, but the delivery must change.
LinkedIn Context: "News & Networking" (What's happening?)
Pinterest Context: "Planning & Projecting" (How do I do this?)
LinkedIn Lifespan: 24–48 Hours
Pinterest Lifespan: 3+ Months (Evergreen)
At Ideas to Reach, we make it a point to pitch the content correctly. You don't need to invent 10 different ideas for 10 different platforms. You need one great idea, packaged perfectly for the environment it lives in. Make your brand exceptional and memorable like a purple cow.
Use LinkedIn to broadcast the news and build your reputation today. Use Pinterest to archive the knowledge and drive traffic tomorrow. Stop sharing links. Start sharing value.
