Does Your Content Fill or Kill?

The Only Two Types of Content That Exist

Let’s keep it straightforward.

There are only two kinds of content today:

•   One that Fills — it fills the reader’s mind with insight, clarity, or feeling.
•   One that Kills — it kills time, attention, originality, and most importantly, trust.

If your content doesn’t fill, it might be silently killing something — your brand, your reputation, your audience’s patience.

Filler Is Not Filling — There’s a Difference

Filler content is everywhere. It looks like content, sounds like content, but says nothing new. It exists just to occupy space — usually driven by SEO checklists, keyword tools, or AI copy churners.

Filling content is rare. It’s what people bookmark, share in WhatsApp groups, or remember two days later during a conversation.

Filler is quantity. Filling is quality.

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How Content Kills — And No One Notices

Most content today is not helping. It’s just ticking boxes.

•   Blogs written because “we need to post every week.”
•   Headlines optimized for clicks but not for truth.
•   Articles that feel like they were written by a machine — because they were.

This kind of content quietly kills:

•   Time — because readers waste it.
•   Value — because it adds none.
•   Trust — because the next time, the reader doesn’t return.

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What Filling Content Looks Like

Filling content:

•   Tells you something new — or tells something old in a new way.
•   Speaks in a human voice.
•   Isn’t afraid to be short, sharp, or unfinished.
•   Doesn’t repeat what 200 others already said.

Sometimes it’s just a single idea, one insight, or one example that makes someone pause and say: “This made me think.”

The Brutal Test — Ask Yourself This

After writing anything — a blog, a caption, a paragraph — ask yourself:

•   Would you read this if it wasn’t written by you?
•   Would you share it?
•   Would anyone quote this 3 days later without your name on it?

If the answer is no — your content may be killing more than it’s filling.

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Let Your Content Echo — Not Just Appear

The best content doesn’t always trend. But it echoes.

It gets read again. It gets saved. It gets remembered.

Don’t create content to go viral.

Create content that, five months later, someone Googles again with the words:
"What was that piece I read about content that fills or kills?"

That’s when you know — you wrote something worth finding again.